Boudreaux's Butt Paste... Just once in my life, I would like to work on marketing a product with a name like that.
Imagine going to a family reunion or visiting relatives at the holidays.
"So, Jenn, what clients are you writing for now?"
"Boudreaux's Butt Paste."
"No, really. What clients are you writing for now?"
"Boudreaux's butt paste," I'd insist.
"Well, if you didn't want to talk about work, why don't you just say so?"
My heart fills with joy at the very thought of it.
A couple of years ago, I'd had to write a tagline for a company that manufactured tubes. Oh, sorry-- matter conveyance technology.
Do you have any idea how challenging it is to write something short, catchy and yet serious about tu-- er, matter conveyance technology?
I spent two days staring at my computer screen with the most absurd slogans running through my head. Finally, I had to write them down to get them out of my system.
"Just Tube It."
"When Only a Tube Will Do."
"When Conveying Matter Matters."
Eventually, they decided to go without a slogan. Funny. I wonder why?
But with Boudreaux's Butt Paste, I wouldn't have to hold back at all. I mean, when you have a brand name like that, you tend to expect a certain amount of creative freedom with your marketing.
Getting to the Bottom of Your Baby's Rash
Pasting Butts since 1978
When You Think Butts, Think Boudreaux's
Superior for the Posterior
Baby's Bums for Boudreaux's
It's a whole world of possibilities! So, Boudreaux's folks, I'm here for ya! Just give the word, and I'll be happy to develop a whole Butt Paste Promo Plan!
Bottoms all over the country are crying out for your product! Plus, I bet I can come up with some alternate uses. A facial moisturizer! A hand cream! A squeaky hinge lubricant! A—
Hm. Do you think I gave away too much up front?